CESARE DI LIBORIO FOR MAX MARA

From the 4th to the 26th of November, Cesare Di Liborio will hold a show at Spazio Reggia (appartamento Principe), in the Reggia di Colorno, Parma. The event is part of colornophotolife, a festival that will be held in Colorno from the 3rd to the 5th of November.

Di Liborio will expose ‘Via f.lli Cervi, 66’, a photographic project realised to preserve the memory of a pivotal moment in the history of MaxMara, the clothing brand.

In 2003, the company moves into a new location. The move of eight-hundred people takes place over three days, then the old location on via f.lli Cervi, 66 is abandoned. It will later host the Collezione Maramotti.

In 2004, before starting the renovation works, the company board decides to realise a series of photographs depicting the state of the building, leaving the photographer free to express themselves. This photographer is Cesare Di Liborio, who realised a work that comprises over fifty images, all exhibited here.