‘Then, in 2004, I undertook Publicity in Action, a fine art photography project that I started while I was travelling from one place to another’. With these words Giovanni Villa, a photographer from Bologna, explains the origin of a work that is now featured in our photographic collection – seven images all available as limited edition pieces. These are photographs ‘stolen’ from the fashion world, from the cracked walls that incorporate shreds of advertising posters – spontaneous artistic creations where different layers of paper have been glued on top of another and that Giovanni Villa has found and immortalised. Just by chance, thus, we can witness the birth of new contemporary queens, enigmatic human faces and seducing characters. And you, which image do you identify the most with?