Cultures Clashing

  • Giulio D'Ercole
  • 2011
  • Inv. No. 58.15.05
  • Edition 100 + 2 AP
  • Categories: Persone
Size M
53x80cm Dimensions
Digital Print on Fuji paper DP II Technique
Unframed Mounting
53x80cm Dimensions
Digital Print on Fuji paper DP II Technique
Mounted under plexiglass Mounting

Four children dressed only in the traditional colours of the very proud Mursi tribe run around and – smiling – scamper away from a line of enormous SUVs. In the background is the Omo Valley, a very ancient Ethiopian land that remained hidden for centuries and was neglected by the governments that succeeded each other until this part of the Great Rift Valley became the theatre of a dual, very fast and paradoxical transformation. The construction of large dams for hydroelectric energy and the opening of roads that brought hordes of tourists are forcing the Mursi, Hamer, Surma and Kara tribes to migrate, commercially influencing their customs. It is a clash that bears witness to an epochal transformation, of which this photograph represents an emblematic image.
After graduating with a degree in humanities, Giulio D’Ercole entered the world of media and creative communication. A producer, director and organizer, he commenced his career working in radio, theatre and television. In 2003 he moved to Kenya, where he founded Canvas Africa Productions, with which he produced documentaries and photo reports on humanitarian projects in collaboration with the United Nations and international non-governmental organizations. On the African continent he began his career as a photographer in 2007, when he exhibited The Face of African Dignity in Nairobi, first at the Italian Institute of Culture and then at the American embassy. After participating in the Lagos Photo Festival (2010), he presented Life in Lake Turkana at the 54th International Art Exhibition of the Venice Biennale, in the Italian Pavilion curated by Vittorio Sgarbi (2011). That year he also participated in Biennale di Venezia, Padiglione Italia nel Mondo at the Italian Institute of Culture in Nairobi and the Watatu Art Gallery in Nairobi also devoted a solo show to him entitled Rural African Women – Beauty Beyond Ego. In 2013 he was one of the leading figures in the Lake Turkana Festival (Nairobi). A multifaceted artist, he spent several years in New York as Senior Producer for RAI Corporation before turning to photography and working prolifically with numerous art galleries. Between 2001 and 2003 he specialized as a social documentary filmmaker and collaborated with the GlobalVision and Rossellini & Associati production companies. He now lives and works in Rome as a photographer, documentary filmmaker and communication consultant for multimedia projects.