Diego Kuffer graduated with a degree in economics and specialized in psychoanalysis and semiotics at the Pontificia Universidade Catòlica in São Paulo. After a ten-year career in marketing, he entered the world of photography, attracted by the art circuit and the system of the art market. He enrolled in the two-year photography course at the Escola Panamericana de Arte, where he finished his studies in 2010. The Escola was the venue for his first collective exhibition, Paisagem Imaginária, curated by Eder Chiodetto, also the curator of Dobradiça, staged at the Arterix Gallery in São Paulo. In 2011 the Hebraica gallery staged his first solo show, Caderno de Anotações. That year he also commenced a solid collaboration with the Galéria Lume Photos. Kuffer’s work has garnered the attention of magazines such as Picame, Old and Nossa America, which published his photographs, and the journal Fotografia et al, which featured an in-depth interview with the artist. With Lume Photos he participated in the collective exhibition Photo Art Brasil (Galeria Sérgio Caribé, 2011), SP Arte/Foto (2011–2012), SP Arte (2012) and Art Rio (2012). In 2012 he also featured in Traços de Realidade, a collective exhibition with Juan Esteves and Rodrigo Kassab.